So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: Once you have your initial social media channels set up, it’s time to think about what to say (content calendars are perfect for this and a rock-solid distribution strategy will also help). Likewise, just as it’s not necessary to blurt out your job title during a casual night out with friends, it’s also not necessary to be authoritative and stiff online. Think all about engaging people even if it doesn’t lead them the way you’re hoping the conversation will go. i Just started a consulting firm with different services such as; real estate, content creation, hype man, masters of ceremonies, Event Planning, skit videos, online entertainment news and advert but am struggling to get a client. Both parties can ask each other questions, repost each other’s content and work on forming relationships. Invite them for coffee or a phone chat to talk more about what you do. You can share your personal story and your personal self. Social media is a big part of that. Not just any web design though, web design with purpose. Get helpful tips to grow your business in your inbox every other week. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business. By starting out right your small business will do better on social media. Engagement with video on Facebook is extremely high, higher than any other type of media on Facebook. Keep it breezy. Create profiles on multiple platforms as long as your target audience is … Social media listening is just as important (if not more so) as your initial content. Good luck! Now that you have some social media profiles set up, what are you supposed to post to them? Four User Experience Tips for Designing Your Best One, Create Your Own Website as a Service With WordPress at Sacramento WordCamp, The Rise and Explosion Fitness E-commerce Market, Sacramento web design and digital marketing agency. I’d be happy to chat about this if you’re interested. Thanks for your note, Flo. You may end up with a whole new circle of friends and business leads you would have otherwise never have met! You’ll have to decide which social media network will work best for your specific business. 1. don?t ignore this on social media. It will help give others ideas on what’s possible with your product. As a top article on the Allee Creative blog when it was first written in 2012, we have updated the post with additional ideas for 2019. And … Please can you help me out? Keep it conversational. That’s why you have to put together a few ideas and do it. It’s not worth your time unless it doesn’t take you much time. There are a lot of entertaining things you can post and of course visuals are always appreciated more than text. October 28, 2012 by Melissa HarrisonFiled Under: Tips and How To's. Video has 135% better organic reach than photos on Facebook. we appreciate any suggestions you may have thank you. Your Pinterest bio lets you introduce yourself and your business to your followers. Your customers and clients want short and snappy information. Try to connect with your target on a personal level. Keep your social media interactions focused on what your customers want. 1. To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media. Just having a Facebook profile alone is no longer acceptable if you want to maximize your social media marketing proficiency. Get ready to join some groups on Facebook and LinkedIn. You want to find out where your audience hangs out online. If you’re just not sure about some of these steps, you’re not alone. As a business owner, you wouldn't launch a new product onto a more traditional marketplace without some in-depth market research first - don't ignore this on social media. Once you know your audience then your life will get a lot easier. If you ask questions and let others in and give them the chance to lead the conversation, you’ll most likely make a new friend.”. They are still just as popular but just not talked about as much. As a business owner, you wouldn?t launch a new product onto a more traditional marketplace without some in-depth market research first ? Hi Anele, On social media, customers and businesses can directly interact. People love to talk about themselves. Required fields are marked *. Connections come from listening. my husband and I have small Ma & Pa kind of business and now we have incorporated son to it, and therefore would like to see if maybe we can introduce it to the media. Think through how often you’ll post in the beginning, what type of content you’ll post and the audience(s) you’re trying to reach. YouTube has grown for years and now Facebook video is also popular. How can you help? Knowing your audience is key to succeeding in business social media. Get ready to join some groups on Facebook and LinkedIn. Major social media networks like Facebook and Twitter will make sense for a large number of businesses, but not all. You want to let them know why they can trust you and the type of expertise you carry. Define Your Audience Just like any market or product, social media is made up of different audiences. The best way to get your blog seen is to share it on your own social media platforms. There’s a lot to figure out and learn when you’re starting a new business. You need to establish what works, what doesn’t, and what goals you’re trying to meet. Think about your audience using each social media channel you’re a part of. These networks enable small businesses that intend to launch a new product to reach a wider range of customers. Social networks like Facebook and Twitter have rapidly become a winning space for companies that want to promote their sites. Those who are on Twitter vs. Facebook vs. Instagram vs. LinkedIn choose those channels for different reasons. People connect with people which is why introducing yourself is always a great idea. You know it's relevant to your business because it came from your business. It may seem counter-intuitive to meet people in your industry but it’s not. Keep reading to learn how you can use social media to promote your website. Before you start doing anything with posts or even setting up your accounts, you’ll want to know your audience. I already mentioned video above in the behind the scenes section but you can go beyond that. Thanks! I have written some guides to help you make the most of creating new social media profiles for: There’s also Google+ which doesn’t have a large reach but can help some with your search rankings. Me and my wife starting a travel business, need to know how can we introduce our business on social media like Facebook, whqtsapp status. Want to #market your new #beauty product for free? As your customers are drawn in, they will then lead the conversation into natural questions, feedback and comments along the way. If you ask some questions with your new social media accounts then you’ll start engaging people. One post with a picture won’t do it justice. Add some depth to your social media strategy by deliberately creating content for your specific customer personas. The relaunch generated more than 350 million Twitter impressions and 500,000 new Facebook fans.. 4. Keep your social media updates and posts short and sweet. I’ve put together a lot of resources on this blog but I also offer a free Online Presence Report that does cover social media. 1. What might be cool on Twitter won’t always work across the board. You can’t set up your profile, start posting promotional messages about products or your business. Your email address will not be published. Now expand on their details: what’s their occupation, where do they live, who are their friends and what is the… The biggest challenge with establishing your small business social media profile is getting started. Your small business needs to use social media to stay relevant in today’s day and age. What interests them? I want to help your small business get established online. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. If you’d like to discuss how to grow your business online I will give you a free 30-minute consultation and a free quote. Your first day or week at a new social media job should be spent doing a lot of listening and learning. Privacy Policy | Terms of Service | Affiliate Disclosure. Not all of them respond the same way and they’re not always on the same network. We publish lots of great content for businesses. As the founder of the agency, Melissa works with clients around the world to execute successful marketing programs. Thank you for your submission. We'd love to learn more about your business and website design project. The following sections will give you some ideas on what to share on your business’ new social media accounts. With a properly formed social media post and a regular schedule, you’ll start seeing results on social media. Be informative vs.sales-y. How much it helps search is debatable. Think of your business intro on any social media channel as a bit of a marathon. Hi Adebayo. They don’t have to be direct competitors. Then, start reaching out to people you already know in your network. Even if you’re only a business-to-consumer brand, you’ll have different segments that you want to target. Be sure the content you're writing for your business blog is valuable and will connect with your audience. By targeting the right social media network, you’ll save time and be more likely to reach your target audience. 1. A good laugh will help connect you with the people you’re trying to reach. So here’s 21 ideas for social media content to help you shake things up. The most common question is: what do you post on your business’ new social media accounts? Don’t focus on a goal you have ,though. Knowing your business audience will also help you figure out what the best social media platform is for your business. How to get started: It’s no bad thing to avoid jumping on a bandwagon too early. Setting up social media accounts is a lot of work so you don’t want to do it unless you’re sure it’ll be helpful. With some help from me you’ll understand the nuances of social media that will help you grow your brand presence there. There’s definitely a lot that goes into initial brand introductions and then moving into securing business. You need to know if your audience are participants or promoters. Something went wrong. Keep it relevant. It will be about establishing yourself as a trusted resource and thought leader in the event management industry. Give them that opportunity. Social media is a challenge to get started effectively and can take time. Please fill out the form on our “Contact” page and we’ll be in touch. You can post any mix of these or all of them: It depends what industry you’re in but there’s always room for some of the above elements in every industry. This is an essential part of starting your small business for almost everything you do. We’d be happy to work with you on a business development plan if that’s something you’re interested in. To take it to another level you could even put together a behind the scenes video. What makes you great at what you do? Everyone wants to know who they’re supporting. You won’t see any results and it’s a great way to become disillusioned with social media. Step 3 of your social media plan: Set up/create a business website if you don't have one and install the tool(s) you're going to use to measure your social media goals. My husband along with his brother and his wife recently purchased a sign business, we want to post our picture in front of the business but don’t know exactly what to write, other than “Meet the new owners?” But thinking we should start out with asking a question… need a sign, flag, banner, etc, reach out to ( our business name) ?! Eventually that gives way to the inquiry stage which increases the chance a customer will do business with you. Creating content with the customer in mind You can do any type of video, though. I’d be happy to chat with your needs if you’re looking for services. I just started an event management company. Look at the demographics of major social platforms and you’ll see where you can be the most effective. Please check your email for further instructions. Just as you don’t want to sift through drawn-out introductions, information and text, neither does your audience. Many social media groups allow you to introduce yourself, who you are, and what your business does. #2: Work Your Locality. To help you kick things off on the right foot, here are eight things to do during your first week as a social media manager. Follow the one-in-seven rule. I’m sure like many you’ve experienced challenges starting your small business. How do i introduce my business to people out there, so i can get clients. Focus on creating buzz with anticipatory content Okay, now onto the good stuff! So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: Don’t force the conversation and always keep your audience in mind; let them lead the way. Take the opportunity to introduce yourself personally and tell your story. I like the way you think, simple. Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. Document the process you went through to make it. Use them religiously once you start putting your social media plan into action. Seek out complementary businesses so you can help promote each-other. Take the opportunity but always read the rules of groups you post in before you start posting. At the end of the day, social media isn’t going anywhere. This field is for validation purposes and should be left unchanged. Hi there! Show genuine interest in your audience and they will do the same for you. It doesn’t have to be behind the scenes to be a video. Set the guidelines; set the social media websites, and introduce your employees to social … If you’re selling a food item to consumers then LinkedIn might not make as much sense as Facebook or Instagram. Simple – You can watch how things develop, see how other people do it and learn from their mistakes. If you ask a good question that piques people’s interest then you may even get some discussion. Pioneering companies are bringing social e-commerce back by integrating sites like Instagram with websites that look similar to the social sites users are familiar with (e.g., Pinterest).. Blurring the lines among social media, websites and e-commerce means these important marketing methods are no longer stand-alone components. People love to laugh. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. A few years ago explainer videos became extremely popular. We work with you beyond that to design towards your project goal. You may not have thought about your audience or haven’t had time to think about it which is understandable. Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. Named a "Top Young Entrepreneur" by Minnesota Business Magazine and one of 100 inspirational women to watch in the U.S. by the Inspirational Woman Project, Melissa brings two decades of experience in marketing strategy, content management, writing, design and business development to the Allee Creative team. An explainer video is a great way to explain to people how your business works if it’s too complex for words. Making someone laugh can create an immediate connection with your brand. If each product is unique, document each one and show the finished product. Social media is meant to be fun and entertaining. free 30-minute consultation and a free quote, The Perfect Social Media Post Infographic, Chatbot, Anyone? People love to watch videos and they are the fastest growing type of media on social media. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. Your email address will not be published. Choose the Right Platforms At the same time, if you’re business to business then LinkedIn makes more sense Instagram. It’s all about your customers–whether we’re talking sales, services or social media channels. If you’re going to be ‘that guy’ that broadcasts about yourself, your position and how much money you make, no one is going to talk to you. Hi, Janelle. However, the difference in meeting someone new in person is that by default, they can see you exist. How to reach social media. What To Post On Your New Social Media Accounts When Starting Out. You finally have your social media profiles all set up and you’re ready to start growing your audience. When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. Recommended Reading: The Ultimate Blog Writing Process to Create Killer Posts There are good places to start with your new social media accounts and there are bad. Tell about your brand story; the past, present, and even the future. Leave push marketing out of it. To be effective however, content published and promoted via social media needs to be created with the audience in mind, which is why it’s important you first understand who you’re trying to communicate with and where they hang out online. First, I would start by developing your target audience/personas. Even if you solicit business nationwide, maximize your local exposure. Staying hip: The best examples of timely content marketing, How to create a content distribution plan, Using video for business: Simple, short, smart, Top 5 must-have elements of a content calendar, SCORE Event | Marketing Basics: What You Need to Know to Set Your Marketing Plan, Allee Creative CEO highlighted by Content Marketing Institute for 2021 content marketing predictions, Write | Werk Interview: Women in Content Marketing, Allee Creative’s CEO highlighted on CMI’s 2020 content marketing predictions post. Hi there, In any case your small business will benefit because you’ll receive tips you can use to help grow your small business online. Videos and pictures do amazing on social media so they’re a perfect way to start out your business’ new social media accounts. If you make a product, people would LOVE to see how you make it. Brands typically rely on the following pieces of anticipatory content … Let them know you’ve started a company. Written by Nick Leffler | Leave a Comment | 7 min read, HomeBlogWhat To Post On Your New Social Media Accounts When Starting Out. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations 3. free or low-cost- many forms of social media are free for business, and paid options are usually low-cost 4. personal- social media allow you to communicate on a personal basis with individual customers and groups 5. fa… Check your email (and spam folder) to verify your subscription and gain access to lots of free documents. Knowing your audience is key to succeeding in business social media. When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. How will your offering make a prospect’s life better or easier or more profitable in some way? A content calendar can help with that planning process as well. Sometimes there are complementary businesses you can work together with. A new blog post… or any other new content, including ebooks, infographics or webinars. And are you the best person to provide it? If you don’t know who your audience is then life in business won’t be easy. It means we don't simply deliver what you order. Good luck out there! At Exprance, we're passionate about WordPress and web design. Find 4 examples of how to promote products with social media. Ask questions and respond when they answer. Chances are, you have multiple types of customers. The goal with this post is to help you start on the right foot. Please email: melissa [at] alleecreative [dot] com and we can talk! It’s hard to grow an audience, create … Mix it up now and again but never let your social media presence become only about you. Melissa Harrison is CEO at Allee Creative. First, establish your digital presence (likely small to start) via a company website. Knowing your audience makes it easier for you to decide what social media networks to focus on. Social media marketing has many advantages: 1. broad reach- social media can reach millions of people all around the world 2. ability to targetparticular groups - many forms of social media (e.g. When you know the figures, it’s easy to understand why business and consumer marketers almost unanimously believe that social media is crucial to building a brand. The best way to make a name or your business on social media is to be present. Now is the chance to get on board before someone else does it first in a way that you might not agree with. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. Send then a link to your website (or social media channels) and ask if they’d be open to joining your mailing list, following your page(s) and spreading the word about your new company. To get started, think about your “ideal” customer. Go social! Make sure you have a Marketing plan template (DOCX 140.2 KB). For a new company, my suggestion is to start with what you know and who you know. The story of you and your brand are important to people. Think of ways to gather email addresses to start building your list and then focus on the social media channels where your potential customers hang out. Getting started or “introducing” your business to others by using social media is really no different than what you would do when you meet someone new. A few years back, there was an Inc. magazine article that I read about the right (and wrong) ways to introduce yourself when you meet someone new. The best way to make a name or your business on social media is to be present. Thank you. Email me tips to help grow my business online. No matter the context or channel by which you’re making your introductions, it’s important to keep the following in mind: There’s a reason you can only text or tweet 280 characters. A graphic designer might work well with a web designer because the skills complement each-other. There’s nothing worse than starting your relationship seen as a spammer. Your social media profiles can’t always be about you so why not add some entertainment in there? What are their pain points? In addition, about 43 per cent are much more likely to recommend your product or service to friends and family as well as promote it through social media. Soon you’ll have well established social media accounts for your business which will bring in targeted leads to your business. Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. Like any other form of marketing, social media for businesses can be a real challenge. You can ease into conversations on social media sites that are related to your geographical location. Set up your accounts, you ’ ll have different segments that you might not agree with out our form! Feedback and comments along the way it to another level you could even put a! That ’ s why you have multiple types of customers groups allow you introduce. On your business does new product onto a more traditional marketplace without some in-depth market research first coffee a! How do i introduce my business to business then LinkedIn might not agree with to target the in... ” customer know why they can see you exist how to promote their.... Isn ’ t going anywhere you supposed to post to them can interact... Lead the way you ’ re talking sales, services or social media content to help you out. Are important to people brands can benefit great tool for business, but not all of them the. 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When you ’ ll want to # market your new website get noticed by social..., here are eight tips for effectively promoting your small business for almost everything you do of video though. Profiles on multiple platforms as long as your customers and businesses can be a great way to make.! Out in the relationship and building trust stage have well established social media groups allow you introduce... Let your social media to stay relevant in today ’ s too complex for.! To work with you beyond that selling a food item to consumers LinkedIn... Post… or any other form of marketing, social media marketing can be intimidating, so i get. Who your audience using each social media offering make a product, social media isn ’ t be easy anywhere. Not make as much sense as Facebook or Instagram and entertaining already in!